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Noggin (brand) - Wikipedia. Noggin is an entertainment brand, launched on February 2, 1. Viacom and Sesame Workshop.[2][3]The Jim Henson Company also held a stake in the company when it was founded. Noggin was initially advertised as both a linear television network and a website.

The brand has since expanded to include three mobile subscription services, a second website, and four defunct programming blocks worldwide. It was initially aimed at a pre- teen audience[4] and shifted its target demographic to preschool- aged children in April 2. Every Noggin service is released under Viacom's Noggin LLC banner.[6][7] As of 2. Noggin LLC is headquartered in the MTV Studios wing of One Astor Plaza in New York City.[8]Services[edit]TV channel[edit]The first service released under the Noggin brand name was a satellite television network, which operated from February 2, 1. September 2. 8, 2.

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Noggin's lineup during its first years consisted almost entirely of titles from Sesame Workshop's library, with occasional reruns of Nickelodeon and Jim Henson series.[9][1. Most of the content was aimed at teenagers and Generation Xers.[1. The two providers had over 5,0. The network shared its channel space with The N from 2. Noggin became a 2.

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Noggin commissioned its first half- hour original series for teenagers in April 2. A Walk In Your Shoes.[1. A live game show aimed at pre- teens, Sponk!, premiered a year afterwards.[1. This was one of many Noggin series that focused primarily on viewer- submitted content, along with the animated Phred on Your Head Show and its spin- off The URL with Phred Show. A block of preschool- oriented series had become a staple of the network by 2. Noggin consistently received substantially higher ratings than Nickelodeon's other sister channels.

It was viewed by an average of 5. The N was viewed by about 2. At the time of its closure, Noggin reached over 6. United States (as opposed to the 1.

Noggin. com[edit]One of Viacom and Sesame Workshop's goals was to develop Noggin into a "cable- computer hybrid."[2. Noggin. com, the channel's website, was launched in 1. Unlike Nick. com and other previous online ventures, the website was integrated into many television shows.[2. Viewers were encouraged to offer suggestions for programs, such as the tween- oriented game show Sponk!, through the site.

Throughout 2. 00. Bill Nye of Bill Nye the Science Guy answered questions asked by Noggin. User- generated content submitted to Noggin. The URL with Phred Show (whose title is a reference to the Noggin. URL).[2. 5][2. 6] In 2. Noggin launched "Chattervision", which allowed viewers to comment on the network's programming through the website and see their conversations appear live on TV.[2. In 2. 00. 1, CRC Press published "Interactive Design for Media and the Web", which provided an in- depth description of Noggin.

Noggin. com was also listed in Dierdre Kelly's book "1. Best Websites for Kids," published in the same year.[2. In 2. 00. 4, the site was the recipient of a Webby Award in the "Broadband" category.[3. Later that year, it won first place in the "Brand Image and Positioning" category at the 2. Annual CTAM Mark Awards.[3. Shell Education's "Must See Websites for Parents & Kids" book, which featured Noggin.

Time Magazine included the Noggin site on its "5. Best Websites of 2. It won a second Webby in the Youth category in 2. In 2. 00. 6, John Braheny published "The Craft & Business of Songwriting", which included a brief entry about Noggin. Jean Armour Polly of Common Sense Media gave the site a positive review in 2. TV characters."[3. In 2. 00. 8, it received a Parents' Choice Award[3.

Webby.[3. 8]My. Noggin[edit]Viacom put $1. My. Noggin, in July 2. The My. Noggin website was initially scheduled to launch in early September of that year,[4. October.[4. 3] The site's content was curriculum- based and intended for children in preschool through first grade.[4.

The games on My. Noggin covered major school subjects and included Noggin characters.[4. In addition to activities, My. Noggin included printable workbooks that expanded upon math and science concepts.[4.

Parents were able to monitor their children's growth and activity on the site through daily progress reports.[4. The website was free of advertisements and supported by subscriptions, which were available for online purchase and through prepaid game cards sold throughout 2. Charter, Insight and Cox Communications customers were given unlimited access to My. Noggin as part of their cable subscriptions.[5. The site also offered a week- long free trial.[5.

Mobile applications[edit]A streaming service featuring episodes of Noggin shows was announced in January 2. Most programs on the app were cancelled prior to its development.[5. The application was unveiled in February 2.

March 5 for i. OS systems.[5. It is updated monthly and includes full seasons of productions from Nickelodeon, Sesame Workshop and Nelvana.[6. In May 2. 01. 5, many shows that had previously been available on Amazon Instant Video were moved to the Noggin app as a result of low sales.[6. On November 1. 8, 2.

Android, Apple TV and Kindle. On April 8, 2. 01.

Alcatel Mobile announced that the Noggin app would come pre- loaded on its Alcatel Xess tablet.[6. The app received mixed reviews upon release.

Brad Tuttle of Time predicted that paying $6 a month for a streaming app with much less content than Netflix would not be a popular idea with parents.[6. Scott Porch of Wired wrote positively of Viacom's efforts to decrease their dependence on cable subscriptions with the app, but noticed that it was only "baby steps toward the no- cable- required model."[6. Amanda Bindel of Common Sense Media commended the user- friendly layout and educational content, but felt that it lacked sufficient parental controls.[6. In fall 2. 01. 5, the app received a Parents' Choice Award in the Mobile Apps category.[6. Two international applications based on Noggin have been launched.

In November 2. 01. Spanish streaming app was released under the Noggin title in Latin America.[6.

It includes games based on Nick Jr. Watch Taking Off Download Full more. English app (such as the Spanish dubs of Roary the Racing Car and Rugrats and current Nick Jr.

PAW Patrol, Shimmer & Shine and Rusty Rivets).[7. The app currently has a Facebook page and a section on the Mundo.

Nick website.[7. 1] A Portuguese version was released to Google Play and the Brazilian App Store on November 2. Programming blocks[edit]United Kingdom[edit]Noggin was featured as a programming block on Nick Jr. UK from May 2. 00. August 2. 00. 5.[7. It ran for two hours every night and included reruns of syndicated British television series for children.[7.

The timeslot was renamed Nick Jr. Classics on September 1, 2.

On January 3. 0, 2. Noggin was launched as a block on TMF in the United Kingdom.[7. The channel was available exclusively to Freeview subscribers at the time.[7.

Unlike the block from 2. Nick Jr. programs, such as Dora the Explorer and The Backyardigans. It ran every weekday from 7 a. United States[edit]Nickelodeon included a Noggin programming block as part of its lineup from 1. The block was originally titled "Noggins Up" and became "Noggin on Nickelodeon" during its second year on the air.[8.

It showcased one tween- oriented program every weekday. The timeslot proved successful in attracting thousands of visitors to the Noggin. Nickelodeon revived the block for a single day on April 7, 2. Noggin's lineup.[8. The event incorporated episodes of Tweenies, Oobi and Miffy and Friends into the Nick Jr.

Commercials for the Noggin channel were also played between each regular program.[8. Following the block's removal, premiere episodes of Noggin series (such as A Walk In Your Shoes, Bill Nye the Science Guy and Jack's Big Music Show) were frequently simulcast on Nickelodeon and Noggin.[8. TV Land also included a temporary block of Noggin programming in 1. Spanning two hours, it primarily showcased The Electric Company, along with commercials for Noggin.[8.